I ❤️ 66 Race Series

Celebrate Amarillo, historic Route 66, and our local running community with the I ❤️ 66 Race Series, in partnership with Randy’s Shoes Outfitters.

The I ❤️ 66 Series brings together a lineup of themed 5K and 1-Mile events designed for everyone—from competitive runners chasing a new PR to families, walkers, and first-time racers looking for a fun way to get involved.

Each event offers its own unique theme and race-day experience while celebrating the history, businesses, and community that make Route 66 special. Participants can sign up for an individual race or take on the entire I ❤️ 66 Series for the full experience.

As a partner of the series, Randy’s Shoes Outfitters is helping bring together runners, local businesses, sponsors, vendors, and community organizations to create events that go beyond the finish line.

A portion of proceeds from the series will benefit the Route 66 Association, helping support the preservation and celebration of one of America's most iconic highways.

Three races. One historic route. One community.

I ❤️ 66